Asana partners with Align Technology to bring a new work management solution to Invisalign®-trained dental and orthodontic practices in the United States

SAN FRANCISCO–(BUSINESS WIRE)–Today Asana, Inc. (NYSE:ASAN)(LTSE:ASAN), a leading work management platform for teams, announced a new strategic partnership with Alignment Technology, a global medical device leader that designs, manufactures and sells the Invisalign system of clear aligners, iTero intraoral scanners and exocad CAD/CAM software for digital orthodontics and restorative dentistry. The partnership provides Invisalign®-trained physicians in the United States with Asana Smiles™ for Align.

Asana Smiles™ for Align provides a customizable workflow solution with Health Insurance Portability and Accountability Act (HIPAA) compliant features to help orthodontic and dental practices track workflow lifecycle tasks. Invisalign treatment of a patient. Booking consultations, submitting prescriptions, tracking ClinCheck® software treatment plans, and scheduling aligner delivery appointments can be easily organized, tracked, and communicated in a practice on Asana. This solution can be implemented directly or as an add-on solution for practices with other software currently in place.

“As physicians continue to move from analog to digital processes and workflows in dentistry and orthodontics, choosing the right work management platform for their practices is a key decision,” said Simon Beard, Executive Vice President and Managing Director of Align Technology, Americas. “With this agreement, Invisalign-trained physicians will have access to a new option that helps minimize manual processes and creates a clear view of Invisalign treatment workflows, from prospective patients through treatment to retention.

“There is a high degree of complexity in running a successful orthodontic practice,” noted Heather Stone Hopkins DMD, MS, orthodontist and owner of Palmetto Smiles in Lexington, SC. “Creating an automated workflow with Asana Smiles has been a welcome addition for me and my team. Due to its intuitive nature, implementation was a breeze. Being able to integrate Invisalign treatment information and tasks into my workflow has introduced a number of efficiencies, including improved delegation and accountability with my team. This allows me, as a doctor, to focus where it needs to be, on the treatment of my patients. »

Improving the customer experience across all industries

Asana’s platform and developer experience helps integrate work management into all aspects of business operations.

Building on Asana’s strong capabilities to support some of the world’s largest companies, a broader HIPAA-compliant offering will soon be available to improve patient care for Asana’s US healthcare customers. at large. Striving to be at the forefront of globally recognized compliance standards, Asana continues to invest in our data protection and privacy practices. New ISO/IEC 27017:2015, ISO/IEC 27018:2019, and ISO/IEC 27701:2019 certifications help create a more secure cloud-based environment, while ensuring compliance with global privacy laws.

Beyond Asana Smiles™ for Align, the Asana platform can support large-scale coordination across different types of industries and organizations, from franchises to supply chains and more. Leveraging the power of Asana Work Graph®, Asana gives organizations a living system of record where they can easily share information cross-functionally, helping internal and external teams work together more efficiently and minimizing duplicate work. .

“Across industries, modern, agile organizations are cross-functional in nature, which often means teams spend a lot of time tracking the status of customer engagements, providing internal updates, or checking to see if information is rather than providing more value to customers. said Anne Raimondi, COO of Asana. “That’s why we’ve developed a work management platform that automates cross-functional workflows, ensures team members share a single source of truth, and enables organizations to prioritize customer service and quality. growth of their business. »

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Based in San Francisco, California, Asana has more than 119,000 paying customers and millions of free organizations in 190 countries. Global customers like Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from business goals and digital transformation to product launches and marketing campaigns. For more information, visit

About Align Technology, Inc.

Align Technology designs and manufactures the Invisalign® system, the world’s most advanced transparent alignment system, iTero® intraoral scanners and services, and exocad® CAD/CAM software. These technology building blocks enable improved digital orthodontic and restorative workflows to improve patient outcomes and practice efficiency for more than 217,000 physician customers and are essential to accessing the 500 million Align consumer market opportunities around the world. Align has helped physicians treat more than 12.8 million patients with the Invisalign system and is driving the evolution of digital dentistry through the Align digital platform, our integrated suite of technologies and services proprietary and exclusive provided as a seamless end-to-end solution for patients. and consumers, orthodontists and general dentists, and laboratories/partners. Visit for more information.

For more information about the Invisalign system or to find an Invisalign doctor in your area, please visit For more information on the iTero Digital Scanning System, please visit For more information on exocad’s dental CAD/CAM offerings and a list of exocad’s reseller partners, please visit

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