Atlassian launches Jira Work Management, opening its Jira platform to all business teams



Credit: Dreamstime

Atlassian launched a new platform, Jira Work Management, bringing the capabilities of Jira to all of the company’s sales teams and allowing departments like Marketing, HR, Finance, and Design to easily connect their work to that of their technical counterparts.

Over the past year, organizations have had to squeeze their multi-year digital transformation plans into weeks and months, and many have struggled to find the right tools to support their employees and enable continued collaborative work. .

Cameron Deatsch, Atlassian’s chief revenue officer, said that while the company has seen many organizations use platforms like Jira to track work during the close of business, the company understands that sitting next to it of office colleagues offers benefits that are difficult to replicate at home. .

“There are a whole bunch of things that are easy to follow when you’re… with your team, but when you go virtual you can’t just join a video call every time you want to have a conversation about a small task. . , “he said.” Obviously you can do some of it by email, or Slack, or PowerPoint, or spreadsheets, but you aren’t able to keep track of things and it’s very easy to lose your job. “

Deatsch noticed that a growing number of companies whose technical teams were already using Jira were co-opting the platform for non-technical uses, compressing it, and modifying it to deal with issues that Jira was not designed to solve.

Charlez Betz, senior analyst serving infrastructure and operations professionals at Forrester Research, said the past 12 months have seen a shift in the arena of project management.

“We see a clear shift from ‘project to product’ – long-term stable teams that continually manage a flow of continuous improvement,” he said. “Jira has long handled this reasonably well and Jira Work Management brings a similar capability for non-technical teams. “

Credit: Atlassian

For Deatsch, Jira Work Management represents a big step for Atlassian; Take the platform out of what is considered its historic core of largely technical problem-solving and transform it into something that supports broader work management processes.

While Jira’s removal from the software development space may initially have raised eyebrows, Atlassian’s biggest risk was doing nothing, Betz said.

Core competence

Jira Work Management offers three basic features to help organizations ensure business continuity. These include an intuitive and easy-to-use platform, a new view, and a connection to technical teams already using the traditional Jira platform.

The new views include:

  • List, which extends the spreadsheet experience to Jira and provides an efficient way to manage work at any scale, from individual workloads to large business-to-business projects.
  • Calendar, which adds the context of working time, allowing companies to view deadlines and update work in an easy to understand format.
  • Chronology, which represents an update of the traditional Gantt chart, designed to highlight the connections and dependencies between workflows.
  • Plank, which displays work tasks in the logical progression of the workflow to which they belong, giving users a flexible way to view, manage, and report on work in progress.
  • And Shapes, which features drag-and-drop forms to collect requests and consolidate project work, reducing friction and team disconnections.

The intuitive design takes into account that not all companies looking to deploy Jira Work Management will have an on-site “Jira Assistant” to guide new users through the platform.

“We have a single charter for the management of work, that is to say that the new teams who jump on [a platform] for the first time, they should be able to track and manage their work without any training, ”said Chase Wilson, product marketing manager for Jira Work Management.

New users will have access to over 20 new business project templates and enjoy unlimited free automation within projects. Users can select predefined rules from the enterprise automation library or create custom rules for any use case and service. Automation also connects with Slack, Microsoft Teams, and email providers to extend the power of Jira to other tools.

Additionally, while Jira Work Management recognizes that sales teams work differently from their technical counterparts, the shared architecture between it, Jira Software, and Jira Service Management enables cross-departmental collaboration seamlessly, even when teams involved use different versions of the Jira platform.

Betz said that in general, Jira Work Management is in line with the general trend towards enterprise service management.

“Jira as a framework is a powerful, stable and well-known platform. It hasn’t been as feature rich as major players like ServiceNow and Cherwell (now Ivanti), but Atlassian’s recent acquisitions in the data management and user interface spaces are closing the gap, ”he said. he declared.

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