Award-Winning Marketer Joins Work Market as New Marketing Director

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NEW YORK–(COMMERCIAL THREAD) – Work Market, the leading provider of on-demand workforce software for the company, today announced that it has expanded its leadership team by welcoming acclaimed Marketing Director Marcella (Marcy) Shinder as Director of Marketing (CMO). Building on a successful track record in driving transformational business results through customer-centric strategies, Shinder’s experience will be crucial in driving the continued expansion of Work Market and strengthening its leadership position in business management. labor on demand.

Shinder joined Work Market after her tenure as CMO of Nielsen (NLSN), where she led the company’s global marketing function, including global branding, digital and social, creative, relationships industrial, global positioning and activation of the sales force, product marketing and events. Prior to Nielsen, Shinder spent 18 years with American Express, holding a number of leadership roles including Vice President / Head of OPEN Brand and Vice President / General Manager of Product Management. There, she received numerous awards and recognitions for her expertise and results in marketing, particularly for her work in favor of small business owners and women entrepreneurs.

“As Work Market continues to revolutionize the way business is done, it’s critical that we make sure employers know our unique ability to connect them with the talents they need to compete and succeed in a changing world. evolution, ”said Stephen DeWitt, CEO of Work Market. . “Marcy is a true marketing pioneer, who knows how to create effective strategies that resonate with audiences, position products for maximum impact and translate ideas into action and positive results. I am happy to welcome him to the team, as his background and experience will help take Work Market to the next level.

“We are at a unique moment in time when the flexible on-demand workforce needs of large companies intersect with the desire of entrepreneurial employees to have more control over the way they work. Work Market is the leader in meeting these needs with its unique on-demand workforce software designed specifically for the enterprise, ”said Shinder. “I am thrilled to join such a forward-looking company in a time of business transformation, and look forward to helping our clients succeed as the nature of work continues to change. ”

About the labor market

Work Market is the leading provider of on-demand work software for the business. Recognized as one of America’s Most Promising Companies by Forbes, Work Market is helping some of today’s biggest brands modernize their approach to talent management. To learn more, visit www.workmarket.com.


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