Workfront Collaborates with Adobe to Deliver Modern Work Management for Marketing
DALLAS, May 7, 2019 / PRNewswire / – Workfront®, the premier work management application platform for the enterprise, today announced a collaboration with Adobe, the leader in Customer Experience Management (CXM), to provide a modern work management backbone to marketing organizations, providing connectors for both Adobe Experience Cloud and Adobe Creative Cloud. Workfront also announced that it has become a partner of the Adobe Exchange program.
With Workfront for Adobe, enterprise marketing organizations can manage the entire campaign process, from strategy and planning to creation, deployment, and measurement, on a single, operational recording system. Marketing professionals can work in Adobe’s best solutions for authoring, marketing, and analytics, while Workfront manages the people, processes, collaboration, and approvals to get the job done.
Workfront’s Application Platform for Modern Work Management offers seamless connections with:
- Adobe Creative Cloud, ensuring creative professionals have access to strategic context and content to do their jobs, while providing unified review and approval for all types of content.
- Adobe Experience Cloud, for content asset management, campaign tracking, and marketing campaign performance management.
“Modern marketing operates at the pace of digital, seeking to connect with new customers through rich content and dynamic campaigns,” said Steven ZoBell, CTO for Workfront. “Leading this race requires not only individual skills and abilities, but also fluid orchestration within large teams. That’s why Workfront and Adobe are such a powerful combination for the world’s leading marketing organizations.
“Marketers thrive through the creative process, creating new ideas and campaigns that create categories and change industries,” said Kevin lindsay, Director, Product Marketing, Adobe Experience Manager Assets at Adobe. “The combination of Adobe and Workfront provides marketing teams with an enterprise platform to support the flow of this imaginative work, from concept to creation to campaign and even measurement, within a single connected environment. “
Visit www.workfront.com/integrations for more information on Workfont for Adobe.
Workfront is a modern work management application platform that helps people do the best they can for businesses to thrive in a digital world. Workfront is designed for people, effortlessly connecting teams and easily integrating into existing applications and systems. The ability to see, measure and analyze critical factors such as resources, results and priorities keeps everyone on the same page, with a clear understanding of the importance of their work. Workfront has helped thousands of businesses successfully transform their businesses into modern businesses that increase revenue, improve customer experience, and reduce costs, including BT, Cisco Systems, Comcast, Fender Musical Instruments Corporation, Fossil Group, TSB and Trek. To learn more about how Workfront can help your team thrive, visit www.workfront.com.
Adobe Experience Cloud
Adobe is reinventing Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics, and commerce. Unlike legacy enterprise platforms with static and siled customer profiles, Adobe Experience Cloud helps businesses deliver consistent, continuous, and compelling experiences across all customer touchpoints and channels, while accelerating business growth. ‘business.
Adobe Experience Cloud manages billions of data transactions and 141 billion dollars in online sales transactions every year. Industry analysts have named Adobe as the clear leader in more than 20 major experience-driven reports, more than any other tech company.
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