Wrike demonstrates the power of work management

Only 39% of creative leaders understand team performance against goals and objectives; Wrike provides 360-degree visibility into cross-functional campaign status and performance so creatives can drive ROI while scaling at the speed of change

Wrike, the most powerful work management platform, has announced that it will be exhibiting at Adobe MAX, taking place October 18-20 in Los Angeles, CA. As a Platinum Sponsor, Wrike will demonstrate how it offers a work management platform that promises ease of use, versatility, and scalability to meet the growing demands of marketing and creative teams at booth #709.

Today’s creative teams face tight budgets and increasingly complex campaigns, as well as siled apps, teams and work. According to Wrike’s Dark Matter of Work study, creatives send and receive 495 messages across 19 different apps every day, creating high complexity and low visibility into work in progress. This translates to a loss of up to $67 million per year in wasted time, delayed or canceled projects, and loss of personnel caused by dark matter. At Adobe MAX, Wrike will demonstrate how teams can increase visibility, automate processes, and streamline workflows to fully unleash creativity.

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“As a CMO, I understand the pain that marketing and creative teams face and how these issues have morphed over the years, especially more recently”

“As a CMO, I understand the pain that marketing and creative teams face and how these issues have morphed over the years, especially more recently,” says Esther Flammer, Chief Marketing Officer at Wrike. “Marketers are feeling the effects of economic instability and its impact on buying behavior, as well as the pressure to increase efficiency, while pushing our most creative thinking to present ourselves effectively to buyers. With the right knowledge and the right technology, we can have a strategic impact on business growth despite these challenges. At Adobe MAX this year, we look forward to sharing how Wrike can play a role in maximizing marketing and creative teams as a strategic driver of your organization’s success.

On October 19, Flammer will present “How to Measure Creativity and Deliver Impactful Work,” an in-person thought leadership session that will offer practical advice intended to help marketers and creatives increase productivity and time to value at through the countryside. Flammer will offer a CMO’s perspective on how creative professionals can maintain critical visibility into the work; better track and measure impact in an era where demonstrating value is essential; and integrate tools like dashboards that track ROI, impact, and value with real-time project visibility. The one-hour presentation is part of the Creativity and design in business, graphic design, social media and marketing conference and will take place on Wednesday, October 19 from 3:30 to 4:30 p.m. PDT.

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At the Wrike booth, attendees can experience:

  • Demos of the Wrike Platform, including use cases for creative and marketing teams and key features, such as review and approvals, templates, workflow automation, and more.
  • Conversations with Wrike experts on the benefits of overseeing multiple cross-functional projects in one place.
  • Competition who will enroll them in fun giveaways.
  • creative corner where participants can contribute to a life-size doodle wall.
  • Additional materials on how creative and marketing teams can leverage a powerful work management platform to improve their work by spending less time on admin and more time creating.

Over two million people in over 20,000 organizations around the world use Wrike. Stop by booth #709 from October 18-20 to find out why.

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